How To Dominate Your Market
Understand your customers’
searching behavior.
Walk in their shoes,
and understand the dialogue the searcher is having with
the web. Most customers are researching or looking for
a problem to solve. If you understand what problem
they’re trying to solve (keywords and phrases) you can
provide them with a very customized solution to it
(your landing page, website…and ultimately your
product).
Decide how you will track
conversions.
Often this is easy…it’s when
you make a sale. Other times it can be trickier. If
you’re a real estate agent, you’ll most likely be
tracking leads. In addition, you’ll have to assign some
kind of dollar value to that lead so you can determine
how much advertising to spend in order to get it.
Decide on auto-responders
and set them up.
Auto-responders are
simply a way to keep in touch with your customers and
prospects. Essentially it’s automated email.
Do the keyword
research
- Brainstorm the core ones with a diverse group
- “Spy” on your competitions' using tools
- Use other tools to expand the core list
Group keywords by conversation
type (what is the potential customer looking
for?)
If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to someone already in your area looking to sell their house
Build landing pages on your site
for each conversation type
You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.
Set up your own blog
Set up your adwords
campaign using the keywords, groupings and
landing pages
Monitor and test…EVERY
DAY
- Split test ads every day
- Adjust bids every day
- Get rid of non-performing keywords every day
As soon as a great “money term” is
found, start the search engine
optimization process for that term
- Market 2-3 articles per week (or even more)
- Make blog postings on your blog and others’
Move great “money
terms”
to Yahoo and MSN pay per click
advertising engines
Rinse and repeat this process
every 90 days!
This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market.
Doing this effectively really is like bringing a gun to a knife fight. And…it’s your competitor’s that will have the knife!
What we offer
- Keyword Research
- On-page Optimization
- Link Building
- Competitive Analysis
- Article Marketing
- Monthly Status Reports
- NO Long-Term Contracts
